Greenscape Contracting
Background
The team at Greenscape Contracting is a small but dedicated group of tradespeople in Vaughan that offer residential and commercial land & hardscape services.
Problem
As an emerging business, Greenscape needed a professional visual identity that could earn trust from potential clients and strengthen its local presence.
Colour System
Brandmark Development
Solution
The key values that the client wanted to convey through their visual identity were integrity and reliability. I went for a solid, sturdy, geometric style logo to convey these ideas, and leaned towards a simple silhouette for a memorable visual impact. The overall design was also inspired by the business’ offerings of lawn mowing and interlocking.
To strengthen the brand’s local presence, I created business cards to support in networking, and polybag signs to attract potential customers in the area.